Social Media Observatory

When social media came out and for the next many years, people have treated it like a main course. Ultimately, it’s more like a condiment, or a texture. It’s time to move it to the “fabric” mindset. I was talking with Jacq about our upcoming talk at State of Now about how one starts a health reboot. In brainstorming, we both realized that we use social media and social networking…

Time and time again, social networks put up their defenses to ward off competition from opposing social platforms. Some of those online battles are detailed in this Game of Thrones-themed infographic from social-media management tool HootSuite, wh

Are you looking for ways to engage with your employees and your local community? Are you using social media to create awareness for the services you offer? Keep reading as I reveal how a nursing home used social media to build a loyal local community

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces Lead Generation “Ca

Is your business ready to face the technological and sociological changes that are happening right now? To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel for this episode of the So

Did you miss Social Media Marketing World in April? Or perhaps you were there but weren’t able to attend all the sessions you would have liked to. In this article I’ve assembled for you 15 actionable social media marketing takeaways from some exp

Are you wondering how your peers are using social media? Wondering if you should focus on Pinterest or podcasting, or put more effort into Facebook? In our fifth annual social media study, more than 3000 marketers reveal where they focus their socia

Are you looking for better ways to measure your social media activities? Do you know if your social media efforts are worthwhile? Social media measurement is one of the most frustrating challenges business face. In this article I’ll show you t

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Google+ Unveils New Design: The new Google+

Whether you consider the advent of social media to have started with Usenet systems in the 1970s or with the creation of Facebook in 2004, it’s been around for a while. But what about cavemen? How did they interact virtually? SEE A