Social Media Observatory

The Social Media Dudes are doing some spring cleaning. Our website is going to be down for a few days.  We are in the process of making some major changes – for the better.  So don’t freak out if you happen to land on a “coming soon” page here in the next few days.  We’ll [...] Related posts: Social Media Spring Cleaning – 5 Tips Social Media Spring Cleaning –…

QR Codes.  Some people love them.  Some people hate them.  Some people swear by them.  Some people laugh at them. Having said that – most people have no idea what a QR Code is.  We LOVE QR Codes.  We see endless possibilities for the aver

Consumer behaviors are changing, and mobile technologies are among the predominant influences affecting the shift.More than 50% of all local web searches take place with mobile devices.That spells opportunity for businesses that have

Shara Darden is the founder of Firefly Marketing & PR, Inc., a Baltimore- and D.C.-based agency providing cost-effective, strategic marketing and public relations solutions to small and medium-sized businesses. Continuing education

The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including marketing analytics tools. The image of a farmers’ marke

Do you host events or informal gatherings? Social media enables event attendees to connect in powerful ways. Social media can help promote events and empower attendees to share. This article will reveal 15 ways you can infuse social

I’ve had an interesting experience repeat itself lately, and then repeat again, and again. In several occasions lately, I’ve bothered to click a QR code (one of those nifty 3D barcodes like the one you see above), and this effort has r

Are you looking to leverage the popularity of QR (Quick Response) codes with the wide-spread adoption of Facebook? Over the past several months, QR codes have inserted themselves squarely into digital media conversation (even appearing on l

Are you thinking about mobile marketing? Wondering how you can use mobile marketing to connect with customers? The good news is that mobile marketing is not all that complex. Here are five things you can do to get started in mobile m

Google+ continued its dominance on our monthly most-shared stories list — securing seven spots — but news items about the comeback of 1990s Nickelodeon shows and Facebook’s Skype-powered video chat also battled their way into