Social Media Observatory

Google just overhauled its Google+ iPhone app. Whereas previous updates had been primarily concerned with adding functionality (like video-chat “hangouts”), this time the search giant says it’s all about the “sensory” experience. Google describes the Google+ 2.0.0.558 update (that’s really the version number) as taking full advantage of the mobile experience. “We’re not interested in a mobile or social experience that’s just smaller,” Google’s blog post reads. “We’re embracing the…

Have you heard about all of the recent changes on Google+?Google+ is always evolving and recently made some big changes to help create a simpler, more beautiful Google+.And these changes can have an impact on how you use Google+ for

Are you looking for some creative social media marketing ideas from businesses?Look no further.This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practi

Are you looking for Google+ apps and resources to enhance your marketing?This article reveals five categories of tools and apps you can employ to greatly enhance your Google+ experience.Check this out: Thirty-six percent of brands on

Are you wondering how to visually enhance your Timeline Facebook page?This article provides five actionable tips you can employ now.The Visual OpportunityWhen Facebook moved the navigation into the left column and added the Photostri

Stüssy — retailer of mens and womens sportswear — is trading up Facebook Likes for a strip tease on the social network. The campaign’s promise: “The more likes, the more clothes come off.” The 

Christian Taylor is founder and CEO of Payvment and developer of the number one Facebook e-commerce platform for brands, agencies and merchants, and the world’s only Facebook Shopping Mall. Not everyone is cheering over the recent swit

Don’t panic if your checkins on Facebook plummet in a few weeks. Facebook is changing the way it counts checkins, photo posts and multiple visits in a short period to a location. Facebook confirmed that the way branded pages count

Does your business have a LinkedIn company page?Keep reading for tips to create and grow a following for your LinkedIn company page.Why LinkedIn Pages?LinkedIn is the world’s largest professional network. The network has 150 mi

Cadbury loves Google+. Not only has the UK-based chocolatier launched a product through Google’s social network, has also now created a chocolate version of its Google+ page. The confection was created to celebrate a recent miles