Social Media Observatory

Meme machine Ryan Gosling (or someone pretending to be the heartthrob actor) has set up a Twitter account that encourages people to hunt for 200 Easter eggs hidden in New York City. Each egg includes a picture of Gosling and clever Easter-themed messages such as “Hop on over to my house already.” The slips of paper are signed, “Happy Easter from Ryan Gosling. Tweet your egg @GoslingEaster.” That Twitter handle…

1. @awfulannouncing The Twitter account @awfulannouncing puts things in nice perspective.Click here to view this gallery.Former Denver Broncos quarterback Tim Tebow will be traded to the New York

The New York Times has added a whimsical new tentacle to its digital and social reach with a Tumblr blog dedicated to photographs from the Gray Lady’s storied past. The Lively Morgue, as the new Tumblr is called, launched Monday w

It worked for Burberry, so why couldn’t it work for us? So seems to be the thinking of several prominent U.S. fashion labels during New York Fashion Week, all of which are planning their own takes on the “Tweetwalk” Bur

If you want to see someone using Google+ for business very well, check out the Corcoran Group and what they’re doing. They’re a real estate firm who share so much more than their listings. Instead of focusing on their own prop

Macala Wright is the publisher of FashionablyMarketing.Me, one of the leading fashion and retail industry business websites. She is a retail consultant and business strategist who specializes in marketing consulting for fashion, luxury and lifesty

Fans watching the New York Giants play the Jets this weekend on TV will notice something new: their tweets. The Giants will integrate live tweets from fans into the broadcast on NBC 4 in New York during Saturday’s preseason game an

If you’re seeking a job in social media, we’d like to help out. For starters, Mashable‘s Job Lists section gathers together all of our resource lists, how-tos and expert guides to help you get hired. In particular, you

A 5.9 earthquake originated in Mineral, Virginia, Tuesday afternoon, according to the U.S. Geological Survey. Tweets began pouring in from D.C. nearly 30 seconds before we felt the quake at our headquarters in New York City and well befo

Already using Google+? Follow Mashable’s Pete Cashmore for the latest about the platform’s new features, tips and tricks as well as social media and technology updates. Google+ has hit 20 million unique visitors, 60% of whom