Social Media Observatory

This weekend, there was major buzz surrounding Mitt Romney selecting his VP, Wisconsin Rep. Paul Ryan, and the end of the London 2012 Summer Olympics. Mashable had those headlines as well as major tech and social media stories. Don’t worry if you missed a few stories during your downtime. You can check them all out here, in one easy-to-read digest. Take a gander at the links below for our Weekend…

The Olympic Games direct the attention of the world to London this summer, but how much do you really know about the UK capital? YouTube’s resident knowledge bestower More About: YouTube, history, london, videos

The 2012 Olympics in London are being touted by some as the world’s “first social Games.” While some question just how social they’ll actually be, there’s no doubt that networks such as Facebook, Twitter and YouTube will play an unprec

Want to learn about the stories behind the American athletes you’ll watch compete in London this summer? Intrigued by injured military veterans now representing their country in the Paralympics? Want teaching tips from Olympic coaches?

As athletes get ready to take the global stage during the London 2012 Olympic Games less than 100 days away, Procter & Gamble has released a new ad praising mothers worldwide. Press play and cue the waterworks. In three days,

London 2012 Olympic volunteers have been banned from posting updates and photos to Twitter, Facebook and other social networks. The London Organizing Committee announced Friday that Games Makers, the 70,000 person volunteer squad, cannot post t

We just wrapped up our Science of Sharing event in London this past week. This event was the culmination of research by Beyond, Lexis and M Booth, all Next Fifteen Communications companies.

Twitter announced on their blog that they would be doing a "developer tour." Well, it kickstarted this past week in London, and I'm here to report all the juicy details! The event, dubbed "Developer's Teatime" was held a

London Fashion Week kicked off Friday, and like their counterparts in New York, designers and the press are leveraging the web to showcase their work to virtual audiences far larger than those present at shows. Of the 68 catwalk shows an

Whether it’s raising awareness or calling citizens to action, technology has played a significant role in connecting people with a common goal of change. Messaging through email listservs, Facebook rally invites and change.org petitions a