Social Media Observatory

Could Pinterest be the silver bullet for retailers on social media?  Pinterest is clearly resonating with online consumers in a big way.  To put it simply, customers who find a product via Pinterest are more likely to purchase it than those who find the product via other social networks. SEE ALSO: 10 Video Tips for Businesses on Pinterest Pinterest is hot. In fact, in March 2012 the site served up 2.3 billion…

Twitter, Facebook and other social media platforms are having a tremendous impact on the sports world for fans, players, teams and sponsors alike. We try to stay on top of that here at Mashable, bringing you stories on great sports memes, moments

Concerts have changed a lot since the Woodstock days of the late 1960s. Here’s an infographic that compares how technology is used by fans at music festivals such as the Coachella Valley Music and Arts Festival in California compared to the

More than ever, people are using Twitter, Facebook and other social media sources to learn about what’s happening in the world as traditional news outlets become increasingly less relevant to the digital generation. American forces&#

To say the weekend social media and tech news was eclectic would be an understatement. We figuratively traveled from the icy clouds of Uranus to the gloomy depths of the ocean, taking in all the spectacular sights and sounds in between.

Glee returned Tuesday night after a six-week hiatus. But the FOX show’s struggling ratings didn’t keep devoted fans from making the “Big Brother” episode of Glee a smash on Twitter — the hashtag #gleeisback was tren

Spring is in the air and Major League Baseball season is officially underway. Hot dogs, beer and lazy days at the ballpark are on tap for the next several months. But how do the game’s players, teams and leagues stack up on the social web?

Google employees are slightly more satisfied with their workplace lifestyle compared to Facebook for the first time in four years, a new study suggests. A new infographic from career and workplace community Glassdoor pits Google againts Fac

I ask myself this question every day (and every night at 2 a.m. when I’m still pinning). But seriously, what is so great about spending hours browsing other people’s images? Column Five created this infographic to examine the P

SXSW Interactive wrapped up Tuesday evening, and although many will remain in Austin while the music portion of the festival gets underway, for many in the digital industry, it’s time to wave goodbye for this year. Meltwater analyzed