Social Media Observatory

How many articles have been written about Facebook in its eight-year history? Impossible to tell — by the time you came up with an estimate, no doubt, another dozen would have been added to the list. It is, at least, easy to pinpoint the very first story written about the social network. It appeared in the Harvard Crimson on February 9, 2004, five days after Zuckerberg launched thefacebook.com from his…

Klout has had a busy few weeks, unleashing an iPhone app, brand pages and a new API. But more changes are on deck. Klout CEO Joe Fernandez hinted at those developments on stage and backstage at Mashable Connect in Orlando. The Sa

Integration, integration and more integration. That’s the theme of a lengthy state-of-Google blog post by CEO Larry Page, which was published on the company’s Investor Relations blog on Thursday. “We have always believ

Twitter is slow and it doesn’t work on paper. What if you could change all that? Mashable’s new CEO Conan O’Brien has developed a solution: Manual Tweets. They work … on paper. Watch the video to see this as

Picture a combination of Google+ Hangouts, Skype and YouTube. That’s OnTheAir, which wants to create communities of like-minded individuals via live video conversations. The California-based startup with five employees launches on

Mashable’s largest conference, Mashable Connect, returns to Orlando, FL this year from May 3 – 5. Our annual destination conference brings our community together for three days to connect offline in an intimate setting at th

This is it…the Season Finale! And, what a way to end Season 2 of (R)evolution…. In this episode, Yamaha shares what is by far the most expansive view of disruptive technology’s impact on business infrastructure and

“Twitter is not a media company,” Twitter CEO Dick Costolo declared on stage at AllThingsD‘s media conference in Laguna Nigel, CA, Monday evening. The statement was surprising given Twitter’s well-publicized role as a pl

During Blogworld Expo in Los Angeles, I was given the opportunity to interview Jim Farley, Ford’s Group Vice President, Global Marketing, Sales and Service live on stage. The discussion was focused on a powerful theme, putting your b

@Doubledaypub Thanksgiving has inspired a new popular hashtag on Twitter: #LiteraryTurducken. Publishing company Doubleday placed the hashtag in Twitter’s oven Tuesday, asking followers to combine “n