Social Media Observatory

Disruption! It’s everywhere. I live in Silicon Valley where many say that the terms disrupt and disruption have become buzzwords. Pundits believe that the word is losing its promise and impact through the acts and examples of entrepreneurs and businesses that misuse the word to describe intentions rather than associating it with a desired or natural effect. In some of the startup meetings I attend for example, digital disruption is…

The reason most companies and people have a challenge with their marketing efforts is that they’re trying to market and not own a relationship. I found myself wandering through Boston’s Faneuil Hall the other day and happened

Do you use Twitter for business? Are you wondering how to use Twitter to increase traffic to your blog? To learn how to use Twitter to grow your business, I interview Kim Garst for this episode of the Social Media Marketing podcast. More About This S

Are you looking for a smarter way to stay in touch with your most important business relationships? What if you could store all of your contacts in one place? Well now you can with LinkedIn Contacts. In this article, you’ll discover how LinkedIn Co

Are you looking for better ways to measure your social media activities? Do you know if your social media efforts are worthwhile? Social media measurement is one of the most frustrating challenges business face. In this article I’ll show you t

Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don’t correlate to how well your business connects with customers online,

Does your business have a blog? Would you like your blog to bring in more leads for your business? You already know you need to create awesome blog content, but there’s more to business blogging than just that. You also need to include a few ta

Are you familiar with the new Facebook cover photo rules?  You are now able to put calls to action and your website or address information in your Facebook cover photo, but there are still text restrictions. Would you like some inspiration for what

I sat at the counter at my local restaurant the other day and waited for over 7 minutes without anyone bothering to acknowledge that I was there. And then I walked out. And so did my money. For good. In fact, I drove to McDonalds, got some

Are you leveraging your LinkedIn Company Page as best you can? In a recent LinkedIn study, 50% of current company followers stated they are more likely to purchase products and services from a business they engage with on LinkedIn. This means that an