Your Google Searches May Help Decide Your Facebook Ads

Written on:June 5, 2014
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The ads you see on Facebook may soon look a lot like the ads you see on Google

Marketers are now able to take keywords from your search query on Google (or Yahoo or Bing) and use that information to offer you more targeted ads in your Facebook feed

That’s thanks to ad technology created by Facebook ad partner Kenshoo Social. Kenshoo’s technology is still in beta, but won’t be for long. The company says that many of its clients should have access to the service in the coming weeks

If you click on an ad that results from a search query, marketers can use Kenshoo to pick out keywords from your searches to better target you on the social network Read more…

More about Google, Facebook, Social Ads, Search Ads, and Advertising

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