Will Social Spur Sales for This Mom’s Small Business?

Written on:May 1, 2013
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Jumpsac

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A colicky baby turned Syazrina Ismail into an entrepreneur. It all started during the first few months of her eldest son’s life. Ismail couldn’t put him down for very long, which turned her into a sleep-deprived zombie. “He would sleep on his tummy,” she says. “Gassy boy. The only way to get him to sleep longer was to carry him upright.”

Buying a baby sling isn’t a big deal for most, but Ismail lives in Malaysia. So instead of going to a store, she bought a sling off eBay. That led her to wonder whether others in her country had the same need. Her hunch proved correct. Ismail made 10 slings and sold them all in four days. After that, she realized it could be a business and created a website. Read more…

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