Super Tuesday, one of the most crucial delegate-gaining days during the race for the Republican presidential nomination, inspired more than 530,000 comments across the social web. (This writer contributed to at least a handful of them!)
Rick Santorum had the most total mentions throughout the night — 40,000 mentions, to be exact, which was a new “2012 Election Twitter record,” according to Twitter. That’s the highest number of mentions for a candidate on a single day since Newt Gingrich won the South Carolina primary:
But which specific events from Super Tuesday caused the most conversation across the social web? Mashable turned to Bluefin Labs to find out.
Bluefin found that Mitt Romney’s speech, which accused President Obama of “failing” the American people, caused the highest spike in social conversation of the night. Romney walked away from Super Tuesday with wins in the all-important Ohio as well as in Alaska, Idaho, Massachusetts, Vermont and Virginia. That video can be viewed below:
Bluefin Labs, which analyzes the social conversation around shows and events broadcast on television, did an excellent break down of the Super Tuesday online chatter. Bluefin looked at public posts on Facebook, Twitter and microblogs over a 24-hour period, beginning bright and early at 6 a.m. ET Tuesday. \
According to Bluefin, approximately 79% of the comments posted about Super Tuesday were neutral in tone, while 11% were positive about some candidate or issue and 10% of posts had a negative tone. Also, Bluefin discovered something of a gender gap in the conversation: male social media users posted about Super Tuesday much more so than female users.
Bluefin shared its findings with Mashable, along with a frequency chart showing which of the night’s other events caused a spike in the online commentary. Check out the results below:
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