Looking for a way to figure out whether or not you’re worthy of that Kindle this holiday season? Well, there’s an app for that… on Facebook.Honda unleashed its “NaughtyOrNice-a-tron” Facebook app today. It analyzes a user’s Facebook activity, including status updates, comments and likes, focusing on language usage and key behaviors, to determine if he or she has been naughty or nice on the world’s largest social network.The NaughtyOrNice-a-tron Facebook app is part of Honda’s seventh annual “Happy Honda Days” campaign, which promotes its end-of-year sales event. This year, Honda’s goal with the campaign is to “communicate unbridled holiday happiness.” We think the NaughtyOrNice-a-tron app is a nice addition and does just that.Testing out the app, I couldn’t help but remember all the good times I had this year — as the algorithm trucked away, it showcased comments and status updates that sparked delightful moments for me. I really got a chuckle, for example, when it scanned through a status update I posted after my iPhone mistakenly auto-corrected “going” for “Google.” Evil auto correct. The app deemed that to be a “nice” moment for me (coded in the color green). I have to admit that it did indeed make me smile that day I texted a friend to apparently say that I was “Google crazy.” It’s sort of sad that I may actually type “Google” more than “going.”If a piece of naughty data is discovered on your Facebook profile, it appears with a red filter over it. Surprisingly, the app deemed me to be completely nice… not a naughty bone in me. But I found another Facebooker who wasn’t found to be such a goody two-shoes:After a thorough scan, the app pumps out your results — as you can see below, I’m definitely worthy of a Kindle this year (hint, hint, Santa). Apparently, a few of my friends are, too — the results page also includes the results for your friends who have scanned their own profiles.This isn’t the first time Honda has utilized social media to promote its latest initiatives. In August, the car company advertised on virtual billboards in Car Town, a Facebook game. And it also launched its “Everybody Knows Somebody Who Loves a Honda” Facebook app last year, which encourages users to help Honda prove its theory that everyone does indeed know somebody who loves a Honda.Of course, social media isn’t always rainbows and butterflies — Honda has received some backlash along the way, but luckily has been able to manage it with panache.What do you think of Honda’s new Facebook app and its previous attempts to engage Facebook users? Let us know what you think in the comments, and don’t forget to check out if you’ve been naughty or nice on Facebook this year!
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