Twitter Changes Its Web Font; Cue a Twitter Freakout

Written on:May 30, 2014
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Twitter changed its primary web font for user profiles on Friday, moving to a sleeker and narrower look.

The new font is Gotham Narrow SSm. Gotham tends to be a popular font across the Internet and was used in Barack Obama’s campaign. The new logo for One World Trade Center also uses a Gotham variant.

The font is the product of Hoefler & Co. (neè Hoefler & Frere-Jones), a type foundry operating out of New York City. The font change appears across the Twitter.com site, on user profiles and sidebars, and on tweets and individual tweet pages. Even small things like the tweet embed code (though not the embedded tweets themselves) are set in Gotham Narrow. Read more…

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