Twitter‘s new CEO has finally iterated the company’s strategic vision, a change from just a few months ago.Late last year, Twitter CEO Dick Costolo gave an interview to The Telegraph, one of his first after former CEO Evan Williams stepped down. He told The Telegraph‘s Emma Barnett in that interview that he was trying to define Twitter’s long-term vision.
“I am working on clarity around that at the moment. I am currently trying to define what Twitter’s purpose is in the long term. We will be able to be more specific on that answer in the near future.”
There were a lot of reactions to the interview, with many people questioning how a company as popular as Twitter didn’t have a strategic, long-term vision.That’s no longer the case, though. During an interview last week at CES, AllThingsD‘s Kara Swisher asked the Twitter CEO to iterate the company’s ultimate vision and goal.”We want to instantly connect people everywhere to what’s most important to them,” Costolo responded. He expanded on that by saying Twitter is about connecting for a purpose, not just connecting. Some people use Twitter just to keep up with their girlfriend or boyfriend; others use it as their daily source of news.The new vision falls in line with Twitter’s re-branding as an information network. It isn’t focused on just social connections but rather on connections between tweeters and relevant information, whether that information is from a company, a celebrity or a close friend.Next up for Twitter: making the startup a profitable company.Image based on a photo from Flickr user Joi Ito.
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