The New Remarketing on Facebook

Written on:June 30, 2014
Comments are closed

Once upon a time, Facebook Exchange (or FBX) was considered to be a huge part of Facebook’s future advertising plans. However, nearly two years later FBX is stagnating due to limitations. Enter Website Custom Audiences. Where FBX is cookie based, WCA’s leverage the Facebook Remarketing Pixel to create audiences of users to target.

read more

Share and Enjoy

Related Posts:


Pinterest