Entertainment social network GetGlue will join Storify’s list of social media sources along with other platforms, including Twitter, Facebook, YouTube and Instagram. Storify users curate comments, images and videos to build social stories in a new media format that is interactive and social.
Users create their stories within Storify by dragging and dropping comments, photos and videos. The stories can then be embedded anywhere.
Storify said TV networks can use GetGlue’s social commentary around television to enrich their stories with commentary from passionate television fans. Ultimately, the tool aims to provide a deeper look into the social buzz and fan reaction around television.
The integration will kick off on Friday night as the Black Entertainment Television (BET) network will use it for its news special “I Am Trayvon: A Family Fights for Justice.”
The concept of social TV is on the rise, as more home viewers log in to social networks to discuss what’s happening with their favorite shows in real time as they air.
According to social monitoring firm Trendrr, GetGlue accounted for 16% of all comments about TV in March, being second only to Twitter, which took 69%. Meanwhile, the recent premiere of HBO’s Game of Thrones was a huge success on GetGlue, and it accounted for 50% of all tweets from users who said they were “Watching Game of Thrones.”
Do you interact with social media while watching TV? Do you think social TV will really be the wave of future viewership? Let us know in the comments.
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