#SMTShorts: @WillMcInnes, CMO of Brandwatch [VIDEO]

Written on:June 14, 2014
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Will McInnes, CMO of Brandwatch, talks about social listening, social media command centers, and how brands can move beyond the memory of Oreo's dunking in the dark when it comes to real-time marketing. And true to the SMT Shorts ethos, each video clocks in at 2 minutes or less!

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