Small Business Marketing: Making the Most of LinkedIn

Written on:March 30, 2011
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When I started as a Sales and Marketing Manager for a small-size company in the U.S., my boss immediately had me register on LinkedIn. At this time, the goal was to find fellow partners, clients and potential clients on the LinkedIn site and connect on a personal level. LinkedIn has since evolved and has created a world of opportunity for small businesses. I have worked for small companies in the U.S., Australia and now Italy and LinkedIn has been an important marketing tool

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