No-hio State: Michigan Alum Excludes Buckeyes From Social Network

Written on:March 8, 2014
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Most startup founders will do anything to attract new users. The founders at Blend are happily turning some away

Akash Nigam, a University of Michigan dropout who left school with just one semester to go, is building a social network exclusive to college students. Everyone with a .edu email address is welcome. Unless, of course, you’re a student at Ohio State University, Michigan’s most hated rival

Blend encourages users to share pictures that match the app’s theme of the day, themes like “Tailgate Saturday” or “Library Shenanigans.” When users get Snaps from others on Blend — the app’s equivalent to Facebook Likes — they can turn them in as social currency for free gift cards from brand advertisers Read more…

More about Social Network, App, Blend, College Students, and Startups


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