When looking for ideas on how one should run their company’s social media, one doesn’t have to look far. Airbnb’s Instagram feed, IKEA Germany’s Facebook page and Disney’s Vine videos are just a few examples of successful brands connecting with their customers through social. One brand or organization that may get overlooked when it comes to the social media world is the City & County of San Francisco. Can a city government be so with the times? After taking a look at their 33 Facebook accounts, 16 YouTube accounts and 39 Twitter accounts, I’ll let you decide.
Why does San Francisco care about being on social? How do they do it? Check out this video that explains the innovative work that the City and County of San Francisco is doing in order to engage with taxpayers, residents, businesses and visitors.
Are you going to be in San Francisco April 28? If so, be sure to join Social Media Club SF for a night of networking and noshing with Kathleen Clark, Acting Deputy Director of Communications and Lauren Jones, Digital Communications Manager for the City & County of San Francisco. Attendees will not only meet other social media leaders in the Bay Area, but they will also hear from Jones and Clark as they share the current state of San Francisco public communications and how as a team, the City & County of San Francisco uses social media.
Kathleen is Social Media Strategist for the City & County of San Francisco and Acting Communications Director for the San Francisco Department of Technology. For nearly 10 years, she has been leading social media strategy development and implementation for private sector companies and public sector organizations to drive business growth and brand awareness, influence behavior change and consumer engagement, and increase public communications and outreach.
Lauren is the Digital Communications Manager for the City & County of San Francisco Department of Technology. For nearly 7 years, she’s worked in communications using social media to create community, find sources and drive brand awareness.
The event will be located at Peerspace’s Headquarters on 743 Clementina Street, San Francisco, CA 94103. Drinks and delicious appetizers will be provided.
To save your spot for this wonderful event, register today.
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