How Digitally Connected Are the U.S. News Top 20 Colleges?

Written on:September 13, 2011
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Mashable received exclusive early access to the U.S. News list of top ranking national universities and national liberal arts colleges, which was released on Tuesday. The rankings take several factors into account, including tuition, acceptance rate, retention rate, class size, SAT scores and graduation rate.

We decided to add another factor for review: social media connectedness. Below you’ll find top 10 lists of universities and liberal arts colleges alongside an analysis of their social media presences.

Mashable looked at Twitter feeds encompassing university life, official Facebook pages and YouTube channels, not to mention the follower count for each official university/college account. Take a flip through the galleries to discover how higher education institutions stack up to the growing trends in social media. Also, you can check out U.S. News’ newly launched social tool that allows participants to discover where their Facebook friends went to college.

Feel free to share in the comments below how your college stacks up socially.


Top National Universities


1. (tied) Harvard University

U.S. News university ranking: 1 (tied)

Main Twitter account: @Harvard

Twitter followers: 66,737

Other Twitter accounts: @thecrimson,@HarvardMagazine, @Harvard_Library, @THCSports, @HUDSInfo, @ABCDSocialMedia

Main Facebook page: Harvard

Facebook fans: 698,933

YouTube channel: harvard

YouTube videos/subscribers: 390/ 27,786

1. (tied) Princeton University

U.S. News university ranking: 1 (tied)

Main Twitter account: @Princeton

Twitter followers: 15,572

Other Twitter accounts: @pace_princeton, @PUArtMuseum, @princetonian, @PUTIGERS, @PrincetonDining, @princetoncareer

Main Facebook page: PrincetonU

Facebook fans: 52,125

YouTube channel: princetonuniversity

YouTube videos/subscribers: 164/ 2,979

3. Yale University

U.S. News university ranking: 3

Main Twitter account: @Yale

Twitter followers: 22,774

Other Twitter accounts: @yaledailynews, @YaleAthletics, @yalelibrary, @Yale_Emergency, @Yale_Athletics

Main Facebook page: YaleUniversity

Facebook fans: 36,825

YouTube channel: YaleUniversity

YouTube videos/subscribers: 650/ 19,986

4. Columbia University

U.S. News university ranking: 4

Main Twitter account: n/a

Other Twitter accounts: @CU_Spectator, @ColumbiaGS, @columbiajourn, @ColumbiaScience, @ColumbiaCCE, @GoColumbiaLions, @ColumbiaCSA

Main Facebook page: ColumbiaNYC

Facebook fans: 25,957

YouTube channel: columbiauniversity

YouTube videos/subscribers: 619/ 4,121

5. (tied) California Institute of Technology

U.S. News university ranking: 5 (tied)

Main Twitter account: @Caltech

Twitter followers: 2,570

Other Twitter accounts: @caltechevents, @CaltechMITForum, @CaltechAMT, @CaltechGreen

Main Facebook page: California Institute of Technology

Facebook fans: 7,713

YouTube channel: caltech

YouTube videos/subscribers: 38/ 302

5. (tied) Massachusetts Institute of Technology

U.S. News university ranking: 5 (tied)

Main Twitter account: @MITNews

Twitter followers: 781

Other Twitter accounts: @mitlibraries, MITstudents, @MITscience, @MITMuseum, @MIT_Spectrum, @MIT_TechTV, @MITCampusDining, @MITEECS, @MITgetfit, @MITmedical

Main Facebook page: MITnews

Facebook fans: 55,827

YouTube channel: MIT TechTV.

YouTube videos/subscribers: 1,773/ 112,216

5. (tied) Stanford University

U.S. News university ranking: 5 (tied)

Main Twitter account: @Stanford

Twitter followers: 45,590

Other Twitter accounts: @StanfordDaily, @stanford_humsci, @suathletics, @stanfordrec, @stanfordbuzztap, @StanfordDining, @StanfordCareers

Main Facebook page: Stanford

Facebook fans: 226,322

YouTube channel: StanfordUniversity

YouTube videos/subscribers: 1,383/ 89,041

5. (tied) University of Chicago

U.S. News university ranking: 5 (tied)

Main Twitter account: @UChicago

Twitter followers: 2,600

Other Twitter accounts: @uchicagonews, @UChicagoMag, @ChicagoMaroons, @UCPD, @uofcpsac

Main Facebook page: UChicago

Facebook fans: 47,555

YouTube channel: TheUofChicago

YouTube videos/subscribers: 70/ 511

5. (tied) University of Pennsylvania

U.S. News university ranking: 5 (tied)

Main Twitter account: UofPenn

Twitter followers: 9,013

Other Twitter accounts: @underthebutton, @dailypenn, @PennCurrent, @pennbookstore, @pennathletics, @PennWebTeam

Main Facebook page: UnivPennsylvania

Facebook fans: 24,057

YouTube channel: UnivPennsylvania

YouTube videos/subscribers: 233/ 1,999

10. Duke University

U.S. News university ranking: 10

Main Twitter account: @DukeNews

Twitter followers: 4,333

Other Twitter accounts: @Duke_SA, @dukestudents, @DukeOSAF, @DukeLibrarian, @dukeondemand, @DukeCampusFarm, @dukechronicle, @DUMBand, @DukeWellness, @Duke_Athletics, @DukePerformances

Main Facebook page: DukeUniv

Facebook fans: 88,191

YouTube channel: Duke

YouTube videos/subscribers: 219/1,386


Top National Liberal Arts Colleges


1. Williams College

U.S. News college ranking: 1

Main Twitter account: @williamscollege

Twitter followers: 2,675

Other Twitter accounts: @EphSports

Main Facebook page: williamscollege

Facebook fans: 6,523

YouTube channel: williamscollege

YouTube videos/subscribers: 193/ 267

2. Amherst College

U.S. News college ranking: 2

Main Twitter account: @AmherstCollege

Twitter followers: 2,104

Other Twitter accounts: @wamhamherst, @AmherstBaseball, @theateranddance, @CollegianStaff, @AmherstSports

Main Facebook page: amherstcollege

Facebook fans: 4,800

YouTube channel: AmherstCollege

YouTube videos/subscribers: 132/ 242

3. Swarthmore College

U.S. News college ranking: 3

Main Twitter account: @swarthmore

Twitter followers: 1,069

Other Twitter accounts: @swatgazette, @swarthmorestuco, @SwatAthletics

Main Facebook page: Swarthmore-College

Facebook fans: 3,030

YouTube channel: SwarthmoreCollegePA

YouTube videos/subscribers: 153/ 103

4. Pomona College

U.S. News college ranking: 4

Main Twitter account: @pomonacollege

Twitter followers: 1,564

Other Twitter accounts: @PomonaArtMuseum, @PomonaCDO

Main Facebook page: pomonacollege

Facebook fans: 4,136

YouTube channel: PomonaCollege

YouTube videos/subscribers: 71/ 55

5. Middlebury College

U.S. News college ranking: 5

Main Twitter account: @Middlebury

Twitter followers: 2,789

Other Twitter accounts: @middblog, @middcampus, @MiddAthletics, @middartmuseum

Main Facebook page: middleburycollege

Facebook fans: 7,859

YouTube channel: middcommunications

YouTube videos/subscribers: 78/ 782

6. (tied) Bowdoin College

U.S. News college ranking: 6 (tied)

Main Twitter account: @bowdoincollege

Twitter followers: 1,092

Other Twitter accounts: @bowdoinnews, @bowdoinorient, @GoUBears, @BowdoinMuseum, @BowdoinCstore

Main Facebook page: Bowdoin

Facebook fans: 7,558

YouTube channel: Bowdoin1794

YouTube videos/subscribers: 57/ 52

6. (tied) Carleton College

U.S. News college ranking: 6 (tied)

Main Twitter account: @CarletonCollege

Twitter followers: 1,581

Other Twitter accounts: @CarletonNews, @CarletonKnights, @TheWellnessCntr, @BamcoCarleton, @CC_theCave

Main Facebook page: CarletonCollege

Facebook fans: 5,846

YouTube channel: carletoncollege

YouTube videos/subscribers: 19/ 37

6. (tied) Wellesley College

U.S. News college ranking: 6 (tied)

Main Twitter account: @WellesleyNews

Twitter followers: 1,900

Other Twitter accounts: @Wellesleymag, @WellesleyBlue, @MyCWS

Main Facebook page: WellesleyCollege

Facebook fans: 7,528

YouTube channel: WellesleyCollegeTV

YouTube videos/subscribers: 25/ 56

9. Claremont McKenna College

U.S. News college ranking: 9

Main Twitter account: n/a

Other Twitter accounts: @cmcforum, @CMCnews

Main Facebook page: ClaremontMcKennaCollege

Facebook fans: 1,928

YouTube channel: claremontmckenna

YouTube videos/subscribers: 22/ 55

10. Haverford College

U.S. News college ranking: 10

Main Twitter account: @haverfordedu

Twitter followers: 641

Other Twitter accounts: @AskHaverford, @FordsSports, @haverfordhhc, @hcblacksquirrel

Main Facebook page: haverfordcollege

Facebook fans: 578

YouTube channel: haverfordcollege

YouTube videos/subscribers: 44/25

Image courtesy of iStockphoto, atreides64

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