Social media marketing company Focused Labs is undergoing a name and focus change as it is preparing to assist companies in increasing their Facebook “likes”.
The company, now to be known as GraphEffect, has been involved with Facebook’s Advertising API program beta, in which brands can craft and post their own ads on the social network without needing to utilize the Facebook Advertising Manager tool.
GraphEffect is marketing itself as the first social media system to specifically focus on increasing Facebook “likes” and customer conversions through the network’s feeds. It is their opinion that, as digital advertising options multiply, brands need to tap into every possible avenue in order to maximize the bottom line. The social media agency feels that with its newly designed algorithms created specifically for Facebook, it can efficiently match customers with their clients’ products and services.
Before this announcement, Focused Labs had received a new $2 million dollar investment from a variety of venture capital funds including CrossCut Ventures, Rincon Venture Partners, Thrive Capital , Founder Collective, Lerer Ventures, and Baroda Ventures as well as individual angel investors Stephano Kim and Matt Coffin.
Expectations are high for GraphEffect but their investors and CEO assert that their efforts over the past year have driven millions of new fans to their clients, so if the company is able to continue this trend with their new goal then growth should continue unabated.