Facebook Updates News Feed to Feature More ‘High Quality’ Content

Written on:August 25, 2013
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Facebook has updated its News Feed algorithm in an attempt to flag and display more “high quality” content from pages that users engage with

The social network already uses a technical algorithm to generate a personalized News Feed for each user. The algorithm, which the company explained in a recent announcement at Facebook’s Menlo Park headquarters, takes several factors into account to determine its place on the News Feed: the author and number of likes, comments, and shares

Since News Feed is uniquely populated for each user, Facebook first needed to define “high quality” content, software engineer Varun Kacholia wrote in the company’s blog post. Facebook surveyed “thousands” of users on how they deem high quality content, folding the responses into a new machine learning system that was integrated with the master algorithm Read more…

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