ESPN is streaming more than 200 college basketball games on Facebook over the next week. It’s the first time the self-proclaimed Worldwide Leader in Sports has turned to the world’s dominant social network to deliver live content.
The streams of conference tournament games — precursors to the real “Big Dance” tournament later this month — began Thursday and run through March 10. Included are both obscure match-ups from far-flung leagues and heavyweight bouts from major conferences.
But not just anyone with a Facebook profile can watch. The games are being delivered through the sports network’s ESPN3 service, which typically provides live streams via the watchespn.com website to people who subscribe to the service or affiliated Internet providers. So to watch on Facebook, you’ll either need to be a pre-existing subscriber or get Internet service through one of these providers.
People who are allowed to access the Facebook streams can do so by going to ESPN’s Facebook Page and selecting the ESPN3 app, which should be third from the left in the row beneath ESPN’s new Timeline cover photo. Once at the ESPN3 app, users can choose from a number of simultaneously available games.
“The Facebook (option) is the result of our ’10,000 front doors’ strategy for ESPN3, which started with the ESPN3 player on AustralianOpen.com this past January, where we achieved fantastic results,” ESPN3 executive John Lasker said in a corporate blog post. “We believe in making content available to sports fans wherever they are and choose to consume.”
Do you think live events streaming via Facebook is a trend that will gain more momentum soon? Let us know in the comments.
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