Beyond Millennials: How to Reach Generation Z

Written on:August 20, 2014
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Millennials are so last year.

As the generation that inspired countless thinkpieces eases out of the public eye, marketers are honing in on the next wave of consumers: Generation Z. These folks, born in 1995 or later, make up 25.9% of the United States’ population, contribute $44 billion to the American economy and differ from their predecessors in a few key ways.

While millennials — a.k.a. Generation Y — grew up alongside the World Wide Web, Gen Z is growing up with social media. This shapes everything from their academics to after-school activities, with more than half of Gen Z using YouTube for research projects and a third collaborating with classmates and watching lessons online. Read more…

More about Facebook, Social Media, Features, Generation Y, and Millennials

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