Sports network ESPN uses Google+ to highlight the best moments in sports. Its brand page includes Hangouts with athletes and ESPN journalists, high-quality snapshots and some sharp wit.
In 1,696,752 Circles.
Brands and companies have been using Google+ since November 2011, when the network rolled out to businesses and other non-individual entities. The new social arena provided an opportunity to strengthen relationships with consumers and make up for any lack of success on other social networks, such as Facebook or Twitter.
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“We’ve found that the Google+ community, like any, really responds best to tailored activity,” says Jerry Daykin, social media…