I asked 353,000-ish people which blogs they’re reading lately. The answer: almost none. Most replies came like this: I watch YouTube or I listen to podcasts. As much as I preach about audio and video, I was surprised by the answer. And no, I’m not saying blogging is dead. Sheesh.
Watching and Listening are the New Reading
People are reading on average a total of 19 minutes a day. Across everything. That includes texts and emails. 19 minutes. YOU might read more than that. But “people” are not. And you and I are in the business of reaching those people.