Instagram Video and What It Means for Vine

Written on:June 21, 2013
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I was a latecomer to Instagram. I didn’t much care for it. I called it “fake record covers of your boring life.” And now, I much prefer Instagram to Facebook. I like the little vignettes of people’s lives I see in photos. I like it more than Flickr. I like it more than a lot of places. Maybe even Twitter. And now, Instagram is offering video – 15 seconds. And everyone wants to know: Is Instagram a Vine Killer? 2013-06-20 11.19.56

What’s Instagram? What’s Vine

Instagram is a photo (and now video) sharing site. People log in, post photos, “like” other people’s photos, etc. Vine is a video sharing site. The other difference is that Instagram allows 15 seconds of video. Vine allows 6.

Will Instagram Kill Vine?

Instagram currently has 16 billion photos, 1 billion likes a day, and over 130 million users. It’s pretty big and getting some video in there is going to be useful and kind of interesting.

People’s first reaction is that because Vine has a six second limit and Instagram has a fifteen second limit that Instagram will do better. Twitter has a 140 character limit and Facebook has a reasonably endless character allowance, and Facebook has more people using it, so there’s some understanding why you think that way.

But no, Instagram will not kill Vine. People who like Vine and Twitter a lot will use that. People who like Instagram and Facebook a lot will use that. Some people will bleed over and do everything.

Use What You Like

When you worry about where people will spend their time, you miss the point. That’s an advertising mindset. If you’re going to spend MONEY on either platform doing something with ads, well, I guess worry about who can best serve your ad to the very specific people you hope to reach. If you’re looking at this as another social media outpost, then do what I tend to recommend in these cases: use the platform that lets you tell your story the way you best want to tell it.

What’s the Value in 15 of 6 Second Video?

People asked the same thing about Twitter. A few years later, they grudgingly got on it. Now, it’s pretty much embedded in how media is shared and how we talk about various events in realtime. Don’t ask the question, is my point. Just get involved. Start using it. See what people are doing there. That’s always the best way.

We live in a world of multitudes of channels. Pick a few, use them, find value. Don’t worry about which kills who. It’s all good.

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