The six second ad is here. Jeffrey Katzenberg is looking to raise $2 billion to “invent” ten minute TV. The notification screen is the new home screen. Google’s pushing their AMP (accelerated mobile page) format harder and harder. The world wants fast. They want brief. Bites. Tapas.
Look, everyone wants to tell you that this or that is dead. It is. Everything died. And then there are new things. Those are alive. Until they die. Good. That’s out of the way.