You know how I feel about having a pre-launch strategy—it’s crucial for success. Last week’s episode was all about the nuts and bolts of creating a successful pre-launch strategy.
Today’s episode makes that plan truly actionable, as I deliver a case study of what that blueprint looks like in the real world.
I talk to my good friends Terri Cole and David Vox who implemented a pre-launch strategy well in advance of their launch . . . and guess what followed?
Just a little background: Terri is a New York-based psychotherapist and founder of the Real Love Revolution, which has helped thousands of women transform their lives. David, Terri’s business partner, is a marketing and branding expert who’s produced over 150 transformational coaching programs.
Get your notebook (or laptop) ready because not only are we talking about the seven specific steps they followed, we geek out on numbers—email open rates, webinar sign-ups, sales conversions, total revenue, social media and email list growth, Facebook ad spend (which will blow your freakin’ mind), and more.
Take notes. AND stay on until the end because that’s when we talk about some of the things they won’t ever do again and what they’re planning to do next time around.
These are the key steps they followed:
Step 1: Launch a pilot program.
Step 2: Survey your list.
Step 3: Built a main platform (Terri and David chose YouTube).
Step 4: Create a launch freebie.
Step 5: Create a free, closed community inside of Facebook.
Step 6: Create a 21-day challenge for that private Facebook community.
Step 7: Cart opens—launch with a multi-webinar strategy.
*NOTE: Steps 1 through 6 are all PRE-LAUNCH SPECIFICS.
Let’s dive in!