Social Media Observatory

Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts. A new help center page from Facebook also outlines how brand pages can now dole out specific duties to multiple page admins, each with varying degrees of permissions. The chart below outlines the new roles of manager, content creator, moderator, advertiser and insights analyst. A separate help center page…

You Like me…you really Like me. Wait. Maybe you don’t really Like me after all. According to our Facebook engagement metrics, only 1% of you actually react when we post. So, to keep the numbers up, our team posts more often, as

Amazing young musicians aren’t new to YouTube. Performers such as Sophia Grace, Ethan W. and this adorable Ukulele player have frequently made us smile and astounded us with their talent. However, Lennon and Maisy Stella may

I posted my 100,000th tweet on May 18th, and then left Twitter alone for the next 12 days. Part of it was so that I could leave that weird milestone (and not one that anyone need feel proud about) up there a while, and partly because I th

You know what’s really great about the Internet? The fact that two guys can make videos about taxidermy and bacon, and both become instant viral hits. YouTube celebs Rhett and Link are responsible for Chuck Testa’s Ojai

Pack it up, everyone, the fun’s over: Mitt Romney’s “With Mitt” iPhone app no longer includes the “Amercia” typo. Version 1.0.1 became available in the App Store at approximately 1:00 p.m. ET on Wednes

The World Food Programme (WFP), the food aid arm of the United Nations and the world’s largest humanitarian agency fighting hunger worldwide, will host a Google+ Hangout from the front lines of the Sahel Crisis today at 3:00 p.m.

With a final-lap finish and poignant win by Dario Franchitti months after good friend and fellow driver Dan Wheldon was killed in an on-track accident, this weekend’s Indy 500 auto race was one for the ages. But how did the event pla

A new interactive music video from British pop singer Elsie lets viewers try to become famous through a series of hand-picked, celebrity-obsessed behaviors. The quirky video employs YouTube’s annotations feature to build a choose-yo

Give this kid an “A.” Eli Cirino, a 16-year-old high school student submitted the video above for extra credit for his 10th grade chemistry class. The reaction is probably far beyond what he expected. The They Might Be Giants-