Social Media Observatory

Watch out Twitter and Facebook: George Zimmerman’s legal team is here to connect with you. In a highly unconventional move for a murder case, Zimmerman’s defense attorney Mark O’Mara has launched a social media presence for his client. O’Mara justifies the decision by writing on GZLegalCase.com that “in this day and age social media cannot be ignored.” The defense attorney says the social channels are a place to establish a…

I’ve been asked by subscribers of my personal newsletter how I decide what goes on my blog and what goes into my newsletter. I think the answer differs depending on your strategy, but I’m more than happy to tell you how I view

The weekend flew by here at Mashable, where we encountered a variety of stories and topics. Taking those topics and creating features, reviews, roundups, videos and posts for you resulted in this burgeoning Mashable Weekend Recap. Missed

“Light painting” is a photographic technique that uses a light source and long exposure to create the effect of “painting” with light. As with other forms of animation, it can be used very creatively as it’s not li

Could Pinterest be the silver bullet for retailers on social media?  Pinterest is clearly resonating with online consumers in a big way.  To put it simply, customers who find a product via Pinterest are more likely to purchase it than those wh

Are you looking for some creative social media marketing ideas from businesses?Look no further.This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practi

27 Awesome Ways to Get People to Listen to You   This guest post is by Nick Thacker of livehacked.com. I’ve been creating stuff lately—blog posts, articles, tweets, videos, ebooks, etc.—and I realized something: The biggest struggle I’v

Have you spent the past week studying the nuts and bolts of the new Gmail interface? Or have you been preoccupied with the space shuttle Enterprise‘s final flight to New York City (and the absurd memes that came along with it)? Fo

Cameron and Tyler Winklevoss, the twins who claimed to have played a big part in starting up Facebook and sued CEO Mark Zuckerberg for their share, have now become venture capitalists, announcing their new firm Friday morning on the C

1) Justin Bieber on Klouchebag While Klout measures influence on Twitter, Facebook, Google+, LinkedIn and Foursquare to assign its users scores from 0 to 100, Klouchebag calculates “how much of an asshat yo