Social Media Observatory

The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media management tools. Social media has turned the purchase funnel on its head. That’s the crux of a study that Facebook recently published in conjunction with Forrester Research. The two canvassed 101 C-level and VP-level marketing pros in December 2011 and found the…

Home, Arts and Crafts, and Style/Fashion are the most popular categories on Pinterest, a third-party study released Monday indicates. According to business intelligence firm RJ Metrics, 17.2% of all pinboards are categorized under Home,

With more than 100 million views in six days, Kony 2012, a 30-minute documentary about Ugandan rebel leader Joseph Kony, has become the most viral video in history, according to one researcher. In a blog post, Visible Measures found Kony

There’s a big festival going on deep in the heart of Texas, and Mashable was there in force this weekend, bringing you the goings-on and breaking news from SXSW. Meanwhile, we stood watch over the rest of the world for you over the

In previous years, and including this year, I tend to talk negatively about South By Southwest Interactive (also known as SXSWi). It’s an annual event in Austin, Texas, that has turned in recent years into lots of frail attempts at

This has been quite a week in digital culture. Between Apple‘s revealing of the new iPad and the beginning of the 2012 SXSW Interactive Festival in Austin, Texas, Mashable has a multitude of new digital media resources for you. Do

April 15, 2012 is the 100th anniversary of the sinking of the Titanic.  To recognize this event, The History Press opened a Twitter account that “live” tweets the journey of the Titanic. The account describes events up-to-the-minu