Social Media Observatory

American Express, which has already launched programs with Facebook and Foursquare, is tackling another social media channel with a new initiative awarding discounts for tweets. The program works like this: Cardholders go to sync.americanexpress.com/twitter to sync their card with their Twitter account. Then, when they tweet various “special offer” hashtags (like “#amexcoffee” for instance), couponless savings are loaded onto their cards. If you follow those directions, the next time you…

NASA‘s storied space shuttle program may be history but ships are still making bold voyages into space — at least, in Lego form. A Romanian man built a Lego space shuttle and sent it on a mission toward the stars.

I had the honor of interviewing Jenny Lynn Anderson, author of Room 939 (amazon affiliate link). The book describes a horrible personal tragedy, and what Jenny Lynn did to overcome it. It’s one of those books where you wish it were fiction,

As Facebook has proved, the social graph can be a valuable marketing tool. Google’s new social network, it seems, is no exception — the company says ads incorporating Google+ social data have seen an uptick in engagement. Go

Despite its reputation, Google+ is anything but a ghost town — according to Google. To back up this claim, the company has disclosed some figures about the new social network’s size and engagement levels. In a report released

Today is Super Tuesday in the U.S., the day when the most delegates are up for grabs in a single 24-hour period during the entirety of the Republican presidential primary. Naturally, social media is abuzz with Super Tuesday tweets, pictures and

Angie Johnson, the 31-year-old U.S. Air Force staff sergeant whose cover of an Adele song went viral on YouTube in 2011, was eliminated from “The Voice” Monday night after being included among the final 48 contestants.