Social Media Observatory

Fashion retailer H&M has beat out heavyweights Pepsi, Starbucks and Coca-Cola to become the most-followed brand on Google+. In a testament to the network’s viability as a marketing vehicle, Google, the former number one on Google+, is now number 13. Following H&M is Samsung USA, Pepsi, Starbucks and Burberry. The rest of the top 10, compiled by Simply Measured and based on the number of “circlers” for each brand in…

Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks. The fine folks at Nerdist are teaming up with Lucasfilm, Octagon and Machinima to do the first ever “Lightsaber Run

It worked for Burberry, so why couldn’t it work for us? So seems to be the thinking of several prominent U.S. fashion labels during New York Fashion Week, all of which are planning their own takes on the “Tweetwalk” Bur

Meet Walk off the Earth, the ultra-talented quintet that turned its version of a sleeper hit into a viral phenomenon on YouTube and earned itself a record deal. The Canadian indie band posted a video covering Gotye’s “So

Snooki’s Match Game Jersey Shore star Zucki … uh, I mean Snooki has just unleashed her first Facebook game. Dubbed Snooki’s Match Game, it strikingly resembles Facemash, Mark Zuckerberg’s site from

Only six percent of Americans are getting their political news from Facebook while a meager two percent do the same on Twitter, according to a study conducted by the Pew Research Center for the People & the Press. The study, which a

The BBC, Sky News and CNN are trying to figure out how to make Twitter play nicely with traditional newsrooms. Sky News and the BBC released new social media guidelines this week, while CNN has suspended an analyst for controversial tweets.

LIVE from the third annual Inside Social Apps 2012 conference. Mobile game developer Wooga recently ranked as the third most popular game developer in terms of monthly active users (MAU) on Facebook with more than 40 million players eac

Facebook just amended its S-1 filings with the Securities and Exchange Commission (SEC) and the documents offer deeper insight into Facebook’s relationship with Zynga. Facebook amended or added 26 new documents to its SEC filing an