Social Media Observatory

Ads will start popping up on mobile News Feeds and as you log out of the site, Facebook announced Wednesday. Although mobile ads had been reported by Bloomberg in December, the idea of a log-out ad, which will go live in April, is new. Mike Hoefflinger, director of customer marketing at Facebook, announced the ads will reach the 37 million people who log out of Facebook every day. Log-out ads,…

Memes are all the rage on college campuses right now, but those viral little gems have just sneaked into the land of love. Self-described web geek Len Kendall proposed to his longtime girlfriend, Katie Holland, over the Internet with a m

Reggie Bradford is the founder and CEO of Vitrue, the leading provider of social marketing software, offering SaaS solutions to help brands and agencies harness the marketing-communications potential of social media on Facebook, Twitter, Google

Curt Finch is the founder and CEO of Journyx, a company that offers time-tracking and resource management software. Connect with him and Journyx on Facebook and Twitter. As the new kid in town, Pinterest is poised to make some major wave

Boy wonder Justin Bieber reaches adult years on March 1 when he turns 18. As a gift, the pop star’s fans will try to break the Guinness World Records‘ mark for most social media messages sent in a 24-hour period.

@mrbrown Twitter was abuzz Tuesday after Apple revealed the invite to a March 7 event in San Francisco. The invite — teasing what will likely be a new iteration of the iPad — featured an image emblazone

The New York Times has added a whimsical new tentacle to its digital and social reach with a Tumblr blog dedicated to photographs from the Gray Lady’s storied past. The Lively Morgue, as the new Tumblr is called, launched Monday w

Users spent just 3.3 minutes on Google+ in January compared to 7.5 hours for Facebook, according to a new comScore report. The gulf between usage on G+ and Facebook has always been large, but comScore’s numbers show a downward tren

Independent film and entertainment studio Lionsgate holds the majority (30%) of the market share of fitness DVDs. Naturally, the company decided to create a YouTube channel comprised of athletic content. What it didn’t anticipate is how effec

Zmags launched an online shopping environment on Tuesday, aiming to blend the physical store experience with that of flipping through a magazine or catalog. The media merchandising company has created a beautiful platform for mercha