Social Media Observatory

As part of its ongoing digital campaign to raise support for a two-month payroll tax cut extension, the White House released a new infographic Thursday showing that tweets with the hashtag #40dollars have been coming in from across the U.S. The infographic also highlights a selection of individual tweets centered around the theme of “what $40 means to you.” Responses have ranged from “a home-cooked meal for my family” to…

Matt Lawson is the vice president of marketing at Marin Software, the largest paid search management provider. Many people think of YouTube as a place to watch cat videos and post clips of their kids singing silly songs. However, markete

Digg is tapping into Facebook’s Open Graph to make sharing its links on the social network instant. Like Open Graph integrations from news sites such as The Washington Post, the new feature will make stories you’re reading on

A new study suggests good ol’ fashioned real-world networks played a bigger role in Twitter‘s path to prominence than online influencers. MIT researchers analyzed Twitter’s user acquisition between 2006 and 2009

More than 1 million Google+ users are keeping tabs on Britney Spears, making her account the social network’s first to break through the seven-figure threshold. In reaching the milestone, Spears retains her title as the most-follo