Social Media Observatory

"Nearly 900 business executives and government workers each spent 15 minutes with us online to share how they are engaged in social media. What communities do they participate in? Do they contribute content or are they primarily observers? Where are they when they access social networks…on the job, at home or in a mobile environment? And, perhaps most important, what expectations do they have of their social participation?"

"Stop that stupid revolution of “Oh God, I hate Klout, how could they do this to me, I’m going to protest and delete my profile” because Klout could not care less. You think you are depriving Klout from your presence?"

Did you know that you could be fined up to $10,000,000 under Canada’s New Anti-Spam Legislation (CASL) Bill C-28 per violation? Oh, and if you think that just because your business is located outside of Canada despite sending emails to Canadians,

More businesses are realizing that leveraging social media strategies is essential to increase PR, why? Because the level of social behavior of consumers tend to evolve. It’s obvious that social networks and platforms are increasing in use and of g

Another rant, I am afraid: I am sick of coming across extremely poor blogs that are being used as dumping grounds by SEO people to leave links and point them towards their client’s main websites. I really don’t see the longevity in this process �

One of the most effective and fluid sources for engaging people online is by hosting and maintaining a blog platform through your website. This is an excellent way of displaying the interests and concerns of your business. The benefits of giving insi

Facebook is a particularly appropriate medium for companies and causes to use when joining forces to engage consumers because “it’s a prime mobilization platform” explains Marc Blinder, creative director for Context Optional,

With the yearly celebration of giving thanks upon us, I figure that now is as good a time as any to cover how you can say thank you to your online community. Thank you can go a loooong way!

The argument is, everyone is linked to each other whether it be via friends, family, co-workers, acquaintances, one way or another, you are 6 people away from knowing someone. But new research has said that it may now be nearly half that at only 3.74

Did you know the average American ate more than 13 pounds of turkey in 2009? Meltwater Group is willing to wager that a good chunk of those 13 pounds were consumed during the holiday season. Yum! Undoubtedly, most of us in the U.S. will be gobbling d