Social Media Observatory

Three young siblings from Mexico are attracting heavy attention for their cover of Adele’s thumping pop anthem, “Rolling in the Deep,” to the tune of nearly 3 million YouTube pageviews in just 12 days. Siblings Angie, Gustavo and Abelardo Vazquez — known as VazquezSounds — uploaded the video Nov. 10. Aside from netting massive pageviews, the video has helped the band’s recently created YouTube channel break into the top 40…

Dave Peck is the author of Think Before you Engage, a new book that guides readers through 100 questions to ask before starting a social media marketing campaign. He asked me to write the foreword and as a friend and neighbor, I of course

Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks. You may want to think twice before enlisting your little ones to help out with holiday cooking. That is, unless you’re going f

Layla Revis is vice president of digital influence at Ogilvy PR Worldwide. Her specialties include international affairs, tourism and multicultural marketing. Location-based services like Foursquare are here to stay, that much is true. F

A theory stemming from an experiment by social psychologist Stanley Milgram in the 1960s claims every living person is connected to any other through only six friends. According to a recent study, Facebook reduces the six degrees of separation

If you want to see someone using Google+ for business very well, check out the Corcoran Group and what they’re doing. They’re a real estate firm who share so much more than their listings. Instead of focusing on their own prop

If you’re annoyed by the Facebook news ticker already, just you wait. Facebook confirmed today that it has introduced sponsored stories, or ads, to the ticker. “Sponsored Stories now appear in Ticker on the home page,” a Fa

Round two of Small Business Saturday — another post-Thanksgiving national shopping day launched in 2010 — is taking shape as consumers and businesses prepare for the Nov. 26 event. Small Business Saturday‘s goal is to t