Social Media Observatory

Facebook has gone a half step to putting the Poke out of its misery — but I don’t see why they don’t kill it off completely. Would we really miss it? Last week, when launching the new Facebook subscribe button, the social network hid the much-maligned “Poke” button behind a settings menu, making it pretty unlikely that visitors to your profile page will see it. Guess what: Facebook users didn’t…

USA Network launched a fun new interactive social media mystery game tie-in for its hit TV show Psych. The game is called #HashTagKiller and it takes place on the Web using Facebook’s Open Graph API. The game launched on Wednesday

Christian Taylor is founder and CEO of Payvment and developer of the number-one Facebook ecommerce platform for brands, agencies and merchants, and the world’s only Facebook Shopping Mall. Many of the new features introduced at Faceboo

Meghan Keaney Anderson is a marketing manager at HubSpot, a marketing software company in Cambridge, MA that makes marketing automation software. We are all seeking a way to scale personal attention. The great promise of marketing

How well do you know Internet memes? Find out with this video from Cartoon Network’s MAD TV show, which created this meme-a-licious compendium of goofiness encompassing more than a decade of Internet culture. Tell us in th

Internet meme and utterly fearless mammal the Honey Badger, not content with his 18 million views on YouTube, is headed for the TV screen. He opens pistachios in true badass style in the latest attention-getting stunt from Wonderfu

If you’re an educator and you haven’t yet started experimenting with how Google+ might be the next best most amazing and awesome collaboration tool to help your classes do good work, then you’re missing out. There are so

Auction giant eBay and Facebook are quietly forging stronger ties with a secret joint partnership and the addition of Facebook exec Katie Mitic to eBay’s board of directors. Mitic, the current director of platform and mobile market

The rumor that Facebook will suddenly start charging users to access the site has become one of the social media era’s perennial chain letters. While Facebook prominently advertises that its service is “free and always will be” o

Zeny Huang is an Emerging Media Strategist at JWT New York where she helps brands connect with fans in innovative and meaningful ways using social media. You can follow her on Twitter @Zenidala. When Facebook unveiled Timeline last week,