Social Media Observatory

Here at Mashable, we love social media, but we also know sometimes you need to cut the cord. In a partnership with CNN’s iReport, we asked you to share how you disconnect and take a break from the digital world. Many of you said you make a physical move to get away from computers and email, by going on vacation or getting out of the city. Others found respite in…

www.eMarketingVids.com Buffer (http is the newest way to be awesome on Twitter. Join Haley Hohengarten as she shares how you can use this great Twitter tool to schedule tweets, track analytics, and much more!

As you participate in the Social Media revolution, you will find it important to focus on the quality of your audience. Having thousands of followers or fans might not mean much – unless you are targeting your specific niche in Social Media. But with

There is an apocryphal story in the annals of market research that I particularly love about cake mix (“apocryphal,” by the way, is Greek for “a pile of crap,” so this probably isn’t true – but I’ll tell the story anyway.) The story goe

The revolution in Communication isn’t about journalism, or about sending out messages, nor about designing image and reputation and selling stuff. Social media are there for people to get in touch with one another and to share information about wha

Do you manage a Facebook page? Are you looking for an easier way to manage your tasks? In this article I’ll share four tips that will increase your value to your community. About Community Managers The role of community

In discussions about new media, you will often hear the division of media opportunities as Paid, Owned, and Earned media (P.O.E.M.). Over the years, I’ve studied the various categorization of media from a few perspectives, that of co

Should you post photos to Twitter via its new photo-uploading tool, or through a third-party photo-sharing service such as yFrog, TwitPic or Instagram, your photos will soon be featured on your Twitter profile in an image gallery. Twitte