Social Media Observatory

Get Instant Access To The Ultimate Guide To Getting More Leads, Sales and Customers Using The Power of High-Traffic Social Media Sites… Can’t see the Social Media Plan video? How to get more leads and sales using high-traffic social media sites How to use Facebook Pages to attract more loyal followers and increase business exposure How to use Twitter to “Tweet” your way to more followers How to use YouTube…

Though Facebook is still the most popular social network among teens, their enthusiasm for Mark Zuckerberg’s network is decreasing, according to new findings from the Pew Research Center. Pew reports that 77% of online teens (ages 12-17) s

Twitter has finally introduced two-factor authentication to more securely protect accounts, the company announced Wednesday. The move comes after a number of hacks of high-profile Twitter accounts, including The Onion, the Associate

Since its launch in 2006, Twitter has evolved from SMS-based status updates to one of the most popular social networks out there. The platform has more than 200 million active users, and odds are you’re one of them — but are you using it to

We all have those Facebook friends who seem to make a living posting pictures and video clips of their kids How cute is little Johnny eating a banana? Here’s Johnny at the playground going down the slide! Oh, poor Johnny is upset beca

Is Social Media Anxiety Disorder, known as SMAD, the newest affliction resulting from our love affair with Instagram, Twitter, Facebook and other social media sites? Researchers have stopped short of actually classifying SMAD as a disorder, but it

Less than a week after Google+ unveiled a redesign for desktop, the social network is also getting overhauled on the mobile web. In a post on its official G+ page Tuesday, the service said that posts now appear as “cards” in the stream, mak

About 12 years ago, I happened to take my Palm Pilot (remember those?) to a friend’s house. A friend of a friend asked if she could borrow it. Sure, I said. She proceeded to download a game called Bubblet, then curled up on the couch with it for t

In July 2005, I created Mashable.com on a WordPress blog. In 2007, I created the @mashable Twitter account. In the beginning it was a feed of my personal thoughts and actions. Mainly, I was posting what I was having for lunch. But when I started

You’ve had some fun with Vine, but now you want to get serious. Here are 12 tips to turn you into a Vine pro. With Vine, you have six seconds to really impress a viewer. Thankfully, six seconds is more than enough time to dazzle som

Question: What is your #1 advice for social media strategists and managers? Answer: Stop talking about social media Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in .30 s